CleverTap, the all-in-one engagement platform, announced the launch of Product Experiences – a one-stop solution to effortlessly experiment and elevate customer experiences across web and apps to help maximize lifetime value. With a no-code approach, user-friendly UI, and advanced segmentation capabilities and analytics, Product Experiences allows product and growth managers to effortlessly personalize as well as optimize app and website user experiences.
In today’s competitive app landscape, the stakes are higher than ever for businesses. With 50% of users uninstalling an app within 30 days and 25% abandoning it after just one use, the pressure is on the brand to deliver personalized experiences. Any issue in user experiences can lead to swift abandonment given the ease of access to other alternatives. According to studies by McKinsey, a staggering 70% of drop-offs are due to sub-par in-app experiences, while 76% of customers express frustration when brands fail to provide personalized interactions.
That’s where CleverTap Product Experiences steps in to address these critical challenges. It empowers product managers and growth teams to effortlessly experiment and make swift changes to the app’s design, functionality, and workflows with minimal technical dependency—be it A/B testing onboarding, add-to-cart flow variants, updating banners, showing dynamic pricing, and other content. Thus democratizing app and web experience management by enabling growth teams to independently manage in-app monetization and personalization without the need for additional app updates. This drives operational efficiency, ensuring your business remains agile and responsive to market demands.
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The key components of Product Experiences include Remote Config and Product A/B Testing. Remote Config allows marketers and product managers to effortlessly map app and web functionalities to Remote Config’s user friendly interface, enabling seamless control and personalization of the user experience. They can create precise segments with zero-code and override variable values to tailor the experience for specific audiences directly from the CleverTap dashboard.
With Product A/B Tests, marketers can set up experiments with multiple variants related to UI, functionality, and workflows. Through precise measurement of results based on key performance indicators (KPIs), businesses can analyze performance with detailed analytics and seamlessly deploy the most successful version to their user base.
SOURCE: CleverTap