FreeWheel, a leading global technology platform in the television advertising industry, has partnered with media measurement company VideoAmp to integrate its advanced audience measurement and currency solutions into the Strata platform. This collaboration brings VideoAmp’s measurement data directly to Strata clients, empowering them with deeper insights and data-driven decision-making for national TV buys.
With the increasing demand for innovative data solutions in the advertising industry, this partnership enhances advertisers’ ability to measure performance effectively and optimize media campaigns. Strata clients can now transact and analyze ad delivery using VALID™, VideoAmp’s proprietary data and technology engine. VALID™ leverages a robust viewership footprint, an advanced identity graph, and patented clean room technology to deliver precise and actionable insights.
“This deal marks a significant milestone in our mission to build a multi-currency world,” said Josh Hudgins, Chief Product Officer at VideoAmp. “By leveraging VALID™ and embedding our suite of APIs directly into Strata’s infrastructure, we’re enabling agencies and brands to access currency-grade data and precise cross-platform measurement within their existing workflows.”
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“VideoAmp is a growing leader in the measurement landscape; we want to ensure that Strata clients have access to the richest, most data-driven insights to make the most out of their media dollars,” said Rich Baudo, Head of Strata Revenue, FreeWheel. “VideoAmp’s measurement offerings give our buyers the ability to maximize impact and reach to better understand performance across their TV buys.”
By seamlessly integrating VideoAmp’s data into Strata, advertisers can enhance the efficiency and effectiveness of their media investments. This collaboration further strengthens Strata’s commitment to delivering cutting-edge solutions that enable advertisers to plan, transact, and measure TV campaigns with greater accuracy and confidence.