Smartly, the leading AI-powered advertising platform, announced major upgrades to Brand Pulse, the industry’s only real-time, cross-channel brand measurement and optimization solution. Built to solve one of digital advertising’s biggest challenges-understanding what’s working, where, and why while a campaign is still running-Brand Pulse empowers marketers to take immediate, data-driven action to maximize brand impact.
Traditionally, upper-funnel brand campaign measurement has been plagued by fragmented data outdated insights, and a lack of transparency across platforms. Marketers have long struggled with incomplete reach and frequency metrics, often left optimizing after campaigns have ended. Brand Pulse changes the game by delivering real-time, actionable insights across major digital platforms, including YouTube-allowing marketers to refine their media strategies in-flight with confidence.
“With Brand Pulse, we could make in-flight adjustments based on real-time data,” said Sander van Strien, Social Advertising Lead at Samsung. “We reallocated budgets, refined our media mix, and, importantly, we were able to eliminate frequency wastage entirely. This year, we hit our target perfectly, something we hadn’t been able to achieve before.”
Also Read: Unity Audience Hub Doubles Brand Engagement, Unlocking Advertising Across Mobile and CTV
Already delivering measurable impact for global brands across North America, EMEA, and APAC, Brand Pulse empowers both media and brand teams to move from reactive to proactive campaign management. By enabling visibility into campaign performance as it unfolds, Smartly is turning upper-funnel investments into strategic, performance-driven initiatives.
“Brand investment is essential, but without real-time insight, marketers are forced to operate in the dark reacting after the moment has passed,” said Laura Desmond, CEO of Smartly. “Brand Pulse brings precision to the upper funnel, delivering immediate, cross-channel visibility into reach, frequency, and attention so brands can optimize while the campaign is still in motion, not in hindsight.”