StackAdapt, a leading ad tech company, has launched its National Provider Identifier (NPI) Targeting and Measurement features. The new solution is made for pharmaceutical marketers and healthcare agencies. It helps advertisers reach and track one-to-one campaigns with healthcare professionals (HCPs) using NPI data. The capability offers privacy-safe and performance-driven activation. You can use it across multiple channels in one self-serve platform.
U.S. healthcare digital ad spending is set to top $20 billion by 2026. Marketers now face pressure to create targeted, compliant campaigns that show clear, measurable results. StackAdapt’s in-platform NPI features fill a key industry gap. They remove the need for third-party handoffs and managed services. Advertisers can now easily upload NPI lists. They can forecast performance and create tailored HCP segments. Campaigns can be activated across connected TV (CTV), display, native, audio, and video. Plus, users can access daily impression-level reporting from one centralized interface.
Key benefits include:
Verified Precision – Upload custom NPI lists. Create HCP audiences by specialty, behavior, and location.
Advanced HCP Segmentation – Use detailed filters like medical specialty, treatment patterns, and regional data for better targeting.
Multi-Channel Reach – Run integrated HCP campaigns across CTV, display, native, audio, and video from one platform.
Real-Time Measurement – Get HIPAA-compliant, impression-level reporting at the NPI level. This helps you evaluate and optimize performance in detail.
Self-Serve Efficiency – Make campaign setup and optimization easier. This cuts operational delays and speeds up launch time.
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“Pharmaceutical marketers need more than reach. They need compliance, accuracy, and agility,” said Giuseppe La Rocca, VP of Enterprise Sales at StackAdapt. “With in-platform NPI Targeting and Measurement, we are offering a smarter way to engage individual HCPs, optimize in real time, and eliminate the operational delays tied to manual list management or third-party handoffs. It is a major step forward for anyone looking to streamline complex HCP campaigns rapidly, and it sets the stage for even more innovation in healthcare advertising.”
StackAdapt stands out from typical healthcare DSPs. While many limit inventory access or rely on managed services, StackAdapt combines targeting, optimization, and measurement in one easy workflow. This helps healthcare marketers run compliant, effective campaigns faster. They can do this without losing data integrity, flexibility, or speed. The solution expands access to more inventory formats and channels. This creates a flexible activation environment. It also keeps the experience user-friendly and self-serve.