Adform and RTL AdAlliance have forged a new partnership, enabling advertisers to run programmatic addressable-TV (ATV) campaigns across RTL AdAlliance’s vast European reach of over 30 million households. The collaboration launches first in Austria, offering dynamic “L-Shape” banner ads during linear ad breaks, with plans to expand to ATV video formats across additional markets in early 2026.
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By combining RTL AdAlliance’s premium inventory with Adform’s data-driven, automated buying platform, global brands and agencies gain granular targeting, cross-market audience reach, and omnichannel campaign execution spanning display, video, and audio formats. For advertisers navigating increasingly fragmented TV landscapes, this partnership bridges traditional linear television’s scale with digital-age precision — offering improved campaign performance, transparent targeting, and scalable reach across European living rooms.