ACX is the name of the newly created agency model by Apply and is made to be suitable for the “agentic era,” where customer experiences are not limited to any one channel anymore but occur within the interconnected digital ecosystem of applications, commerce, media, and social platforms. This model has been created in such a way to help companies move from their existing digital models into intelligent and adaptive systems that can learn, react, and add value in a timely fashion at all customer touchpoints.
Also Read: Yext Expands AI Visibility Intelligence Platform With New Scout MCP and API Launch
ACx is positioned with the recognition that today many companies face difficulty scaling AI past its experimental phase, leading to a significant divide between innovation and scalability. ACx bridges the divide through the integration of intelligent experience design, consultancy, and transformation powered by AI in areas such as retail, consumer, sports, enterprise, and entertainment industries. The positioning strategy of ACx is based on the growing trend in the industry towards agentic AI, which implies that customers’ engagements increasingly involve autonomous systems able to make decisions based on context. The positioning strategy allows Apply to enable the brands to create experiences for the future by overcoming their limitations.