Boostr and Passendo have announced a strategic partnership to enable media publishers to manage, forecast, and execute high-value email newsletter advertising alongside display and native ad inventory within a unified platform, addressing the operational silos that have traditionally fragmented ad workflows. The integration links Passendo’s email ad server and monetization tools with Boostr’s ad management system. This creates one source of truth for inventory. It also enables centralized forecasting for both direct-sold and programmatic channels. It also enhances teamwork among Sales, Ad Ops, and Revenue Operations. This happens by automating campaign planning, delivery, billing, and performance reporting.
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Real-time visibility into accurate performance and revenue data helps publishers make smarter strategic decisions and unlock previously underutilized email revenue streams, while reducing complexity and operational inefficiencies. Boostr’s CEO highlighted that email newsletters are a critical engagement channel and that this partnership helps ensure no revenue is left on the table. Passendo’s CCO emphasized that combining its first-party data insights with Boostr’s CRM and order management capabilities gives publishers greater control and clarity to grow email as a high-margin advertising channel. The integrated solution is available immediately to joint customers, reinforcing the drive toward converged, data-driven ad operations.