Cloudinary has launched its new AI-based Moderation tool that enables organizations to have strict control over their brand visuals in complex ecosystems with high volumes of content. The new tool analyzes the images based on custom brand guidelines set for the organizations, allowing them to either approve or reject the images before they are published online. The new Moderation tool is aimed at organizations that handle high volumes of content from their partners, vendors, and users, ensuring that all the visuals meet the set quality requirements in real time.
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“By integrating AI directly into the content process, Cloudinary allows companies to catch problems early, stop non-compliant or poor-quality images from ever reaching customers, and ensure consistency of brand look and feel across digital touchpoints at scale.” The launch is also seen as part of the overall shift in digital asset management, where companies are focusing on the importance of automated governance and brand safety in the face of the growing rise of AI-generated and third-party digital content. As the role of visual content increases in importance to the customer experience, the launch of the Moderation solution by Cloudinary positions itself as a key player in the balance between speed, scale, and brand integrity in the modern marketing and commerce ecosystem.