Data Axle and Tealium are working together. They aim to help automotive dealerships and OEMs. Their goal is to convert scattered customer and vehicle data into real-time insights. This partnership blends Data Axle’s extensive consumer and vehicle data with Tealium’s real-time customer data platform (CDP). Dealers can now remove duplicate records. This helps improve customer profiles. It also ensures smoother interactions in marketing, sales, and service.
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This announcement comes after a recent Data Axle survey. Almost half of consumers received duplicate or conflicting messages from the same dealership. Most consumers also said communications were inconsistent or irrelevant. This partnership connects Data Axle’s identity resolution to Tealium’s CDP. This keeps customer data clean, consented, and unified. So, automotive brands can create precise audience segments. They can also do targeted outreach and increase service engagement effectively. This collaboration provides unified data in real-time. Its goal is to reduce marketing waste, build customer trust, and help dealerships improve every stage of vehicle ownership.