Domo has released a new AI-driven marketing measurement solution called Domo MMM. This solution is intended to assist marketers in transitioning from existing models of the way in which data is presented to a more evidence-based methodology to define the effectiveness of their marketing activities. Domo MMM is designed to effectively integrate with existing systems in such a fashion that organizations using an AI-driven data platform and AI environment offered by Domo, or through the Snowflake and Databricks integrations with Domo, can gain a new and more significantly evidence-based approach to determining the impact of their budget and the manner in which budget influences revenue.
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The service operates continuously, refreshing insights as new data arrives, supports “what-if” budget testing and highlights underperforming channels while recommending reallocations that improve overall return. Available now through Domo’s sales teams and as a lighter Snowflake Marketplace version, Domo MMM represents a shift toward software-driven, accountable marketing measurement that enhances transparency, aligns marketing and financial planning, and helps teams justify investments with actionable evidence rather than retrospective summaries.