Dstillery, Inc. has teamed up with Keynes and The Trade Desk in a strategic collaboration aimed at advancing agentic advertising-where AI agents autonomously manage audience discovery, modeling and activation tasks that traditionally took hours of manual work. At the heart of the effort is Dstillery’s DS-1 agentic advertising platform, which integrates directly into Keynes’ operational workflows (including Slack via the Model Context Protocol), enabling rapid creation and refinement of custom audience segments in minutes and pushing those segments for activation on The Trade Desk’s programmatic demand-side platform.
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This reduces campaign planning cycles from days to minutes and increases accuracy and data-driven decision-making. This partnership is a testament to the overall shift of the advertising industry toward AI-driven programmatic advertising and the need for cross-industry standards, with additional support from emerging programs such as the Agentic Advertising Initiative and Ad Context Protocol, led by the IAB Tech Lab. Both Keynes and The Trade Desk recognize this partnership as a major step forward for faster execution, better performance, and equipping media buyers with agentic AI as a strategic co-pilot for campaign planning and execution.