Growth Channel and Speedeon have established a strategic partnership that integrates Speedeon’s audience data directly into the Growth Channel programmatic platform, allowing advertisers and media agencies to plan, execute, and optimize their campaigns based on a single audience strategy without the usual hassle of manual onboarding and multiple tool workflows. The integration of high-quality consumer and predictive audience segments into the platform enables advertisers to go from audience definition to real-time activation on key programmatic channels such as display, video, connected TV (CTV), audio, and mobile, all within a single system.
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Speedeon’s data solutions leverage real-world behaviors, life events, and intent models to assist marketers in identifying and reaching their target audience, and Growth Channel’s platform streamlines media buying and reporting across screens and formats, making it easier for teams to work more efficiently and understand the results of their efforts with greater clarity. This partnership is indicative of the industry’s shift towards more closed-loop data activation processes that are less dependent on fragmented technology and can deliver programmatic investments with greater speed, relevance, and accountability.