Jamloop has launched Verified Supply, a new standard designed to bring greater transparency and accountability to how streaming TV inventory is sourced, evaluated, and reported. The offering combines direct relationships with networks and publishers, detailed campaign delivery data, and independent validation from Jounce Media. Jamloop said its platform avoids open-exchange buying and resold remnant inventory, while its bidding technology verifies that inventory matches the expected publisher and supply path. Advertisers receive channel-level reporting, available show-level details, impression timing, effective frequency, and geographic delivery across DMA, ZIP code, and district. Independent analysis from Jounce Media found that 98% of audited spend across Jamloop’s analyzed supply partners was classified as premium direct.
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“‘Premium’ without proof isn’t sufficient,” said Leif Welch, Founder and CEO of Jamloop. “If an advertiser is paying a premium, they should know how that inventory was sourced, where their ads actually ran and have the data to understand what happened next. Verified Supply makes that level of transparency part of how Jamloop operates.” The company also enables advertisers to connect CTV exposure with outcomes including website activity, store visits, calls, appointments, and sales.