In order to employ Imposium’s technology, which enables advertisers to swiftly generate personalized films that meet customers in the moment with targeted messaging, Mediaocean, the platform for Omni channel advertising, announced that it has acquired Imposium.
Imposium offers advanced capabilities such as automated content metadata generation, real-time rendering from data points, A/B testing, and others that help marketers better understand the effects of particular video creative elements and automate iterative changes to improve performance.
Following the recent purchases of Drishyam AI and Mediaocean becoming a badged marketing partner for TikTok to enable the production and administration of immersive video ad experiences at scale, the company has now acquired Imposium.