In this context, MiQ has announced that it is planning to acquire the Latin American business of Adsmovil, with the acquisition set to create the largest programmatic ad business in Latin America and enhance the company’s footprint in these emerging markets. The acquisition brings Adsmovil’s strong capabilities in mobile, retail media, and digital out-of-home (DOOH) together with MiQ’s AI-driven operating system, Sigma, which uses hundreds of trillions of data signals to unite the ad ecosystem and deliver precise audience targeting through the use of AI technology. With the integration of Adsmovil’s first-party data assets, including Personas segmentation and Linki retail media, MiQ will be able to deliver brands and agencies a more complete solution.
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The new entity will serve across 12 markets in Latin America and will have over 150 experts across the region. This will allow the entity to reach over 400 million unique audience identifiers across channels like CTV, mobile, video, and in-store. This strategic acquisition by MiQ is part of its overall vision to extend its data-driven, AI-first capabilities across the globe. This acquisition also comes at a time when the need for a unified omnichannel programmatic solution is becoming increasingly important. This acquisition by MiQ will help the company provide better performance and efficiency to its clients.