Operative has launched its new AOS Services Platform. This platform expands its intelligent media management tools. It’s designed to help media companies operate, scale, and innovate in their advertising businesses. The platform supports modern monetization across many platforms. It offers a flexible foundation that works in linear, digital, and streaming spaces. Plus, it fits well into larger technology systems. The AOS Services Platform helps media organizations remove infrastructure limits. This lets them scale better and speed up the development and launch of AI-driven features. Key modules include Core OMS Services that unify inventory, product definitions, pricing, planning, deals, orders, and billing across channels; an API-first, integration-ready architecture that supports custom applications and partner integrations without duplicating core logic; an intelligence layer that connects AI-powered observation, natural language interaction, agentic orchestration, evaluation, and workflow automation directly to execution; and a built-in trust layer delivering enterprise-grade security, governance, privacy, and compliance.
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These abilities help media companies standardize basic operations. They can also create unique features on top. “Media businesses have reached an era where they need to be everywhere for audiences and advertisers. As they navigate an environment defined by multi-channel, audience-first monetization, adaptability and scale are essential,” said Michael Napodano, CEO of Operative. “The new AOS Services Platform provides a standardized foundation of services for linear and streaming revenue, with intelligence and flexibility built in so media companies can move faster, innovate with confidence, and differentiate where it matters most.”