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  • Home
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    Haus Partners with OpenAI to Drive Geo-Based Incrementality Testing for ChatGPT Ads
    Haus Partners with OpenAI to Drive Geo-Based Incrementality Testing for ChatGPT Ads
    Movable Ink Introduces Headless Marketing Capabilities
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    Validity Engage Expands Email Intelligence Into Tools Marketers Already Use with MCP Connector
    Validity Engage Expands Email Intelligence Into Tools Marketers Already Use with MCP Connector
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    Hightouch acquires Strata
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    MarTech Summit Boston 2026: Where Marketing Technology Stops Becoming More Complicated and Starts Becoming More Useful
    MarTech Summit Boston 2026: Where Marketing Technology Stops Becoming More Complicated and Starts Becoming More Useful
    2026 ANA Masters of Marketing Conference: Where Marketing Stops Chasing Growth and Starts Catalyzing It
    2026 ANA Masters of Marketing Conference: Where Marketing Stops Chasing Growth and Starts Catalyzing It
    Transformational B2B CMO Assembly October 2026: Where B2B Marketing Meets the Innovation Economy
    Transformational B2B CMO Assembly October 2026: Where B2B Marketing Meets the Innovation Economy
    B2B Marketing Leaders Forum Asia 2026
    B2B Marketing Leaders Forum ASIA 2026: Where B2B Marketing Gets Serious About Revenue, AI, and Leadership
    How Do CDPs Differ from DMPs and CRMs? A Complete Guide to Customer Data Platforms
    How Do CDPs Differ from DMPs and CRMs? A Complete Guide to Customer Data Platforms
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    Haus Partners with OpenAI to Drive Geo-Based Incrementality Testing for ChatGPT Ads
    Haus Partners with OpenAI to Drive Geo-Based Incrementality Testing for ChatGPT Ads
    MessageGears
    MessageGears Elevates Warehouse-Native AI with MCP Agent-Ready APIs and Embedded Predictive Models
    Kantiv
    Kantiv Introduces AI Agents to Transform AEC Marketing Workflows
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    Treasure AI Launches Personalization Studio for Real-Time Web Experiences
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    Emplifi Expands Autonomous CX Platform With New AI Innovations
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    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
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Paving the Way for The New Wave of CMOs

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Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

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Metaverse Creating Opportunities for B2B Marketing

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    Haus Partners with OpenAI to Drive Geo-Based Incrementality Testing for ChatGPT Ads
    Haus Partners with OpenAI to Drive Geo-Based Incrementality Testing for ChatGPT Ads
    Movable Ink Introduces Headless Marketing Capabilities
    Movable Ink Introduces Headless Marketing Capabilities
    Validity Engage Expands Email Intelligence Into Tools Marketers Already Use with MCP Connector
    Validity Engage Expands Email Intelligence Into Tools Marketers Already Use with MCP Connector
    Intent IQ Launches BidPulse℠, Bringing New Transparency to Identity Accuracy in Programmatic Advertising
    Intent IQ Launches BidPulse℠, Bringing New Transparency to Identity Accuracy in Programmatic Advertising
    Hightouch acquires Strata
    Hightouch acquires Strata
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    MarTech Summit Boston 2026: Where Marketing Technology Stops Becoming More Complicated and Starts Becoming More Useful
    MarTech Summit Boston 2026: Where Marketing Technology Stops Becoming More Complicated and Starts Becoming More Useful
    2026 ANA Masters of Marketing Conference: Where Marketing Stops Chasing Growth and Starts Catalyzing It
    2026 ANA Masters of Marketing Conference: Where Marketing Stops Chasing Growth and Starts Catalyzing It
    Transformational B2B CMO Assembly October 2026: Where B2B Marketing Meets the Innovation Economy
    Transformational B2B CMO Assembly October 2026: Where B2B Marketing Meets the Innovation Economy
    B2B Marketing Leaders Forum Asia 2026
    B2B Marketing Leaders Forum ASIA 2026: Where B2B Marketing Gets Serious About Revenue, AI, and Leadership
    How Do CDPs Differ from DMPs and CRMs? A Complete Guide to Customer Data Platforms
    How Do CDPs Differ from DMPs and CRMs? A Complete Guide to Customer Data Platforms
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    Haus Partners with OpenAI to Drive Geo-Based Incrementality Testing for ChatGPT Ads
    Haus Partners with OpenAI to Drive Geo-Based Incrementality Testing for ChatGPT Ads
    MessageGears
    MessageGears Elevates Warehouse-Native AI with MCP Agent-Ready APIs and Embedded Predictive Models
    Kantiv
    Kantiv Introduces AI Agents to Transform AEC Marketing Workflows
    Treasure AI
    Treasure AI Launches Personalization Studio for Real-Time Web Experiences
    Emplifi
    Emplifi Expands Autonomous CX Platform With New AI Innovations
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  • Featured Interviews
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
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  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Metaverse-Creating-Opportunities-for-B2B-Marketing

Metaverse Creating Opportunities for B2B Marketing

9 Min Read
cmofirst > Blog > Marketing > PhotoShelter Introduces Metadata Templates to Simplify Enterprise Asset Management
MarketingNewsQuick Bytes

PhotoShelter Introduces Metadata Templates to Simplify Enterprise Asset Management

Posted by By CMOFirst Bureau 2 Min Read
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Segment Ninja and Claritas Bring PRIZM® Premier to Klaviyo - Helping Brands and Agencies Drive Smarter Retention, Acquisition and ROI
Segment Ninja and Claritas Bring PRIZM® Premier to Klaviyo – Helping Brands and Agencies Drive Smarter Retention, Acquisition and ROI

PhotoShelter has launched Metadata Templates, a new capability within its digital asset management (DAM) platform, which helps enterprise teams manage their metadata process efficiently without interrupting the workflows of the team members. The new feature works perfectly for organizations that deal with high numbers of images and videos and helps them automate the metadata management process. This means that the users will not be required to enter any copyright data or keywords manually because they can set up metadata settings in advance and apply them to multiple files at once. Also, users can set the behavior of each field in a specific way, and it will be saved in a particular template.

Also Read: Permutive and Adform Partner to Expand Identity-Flexible Publisher Activation

In order to overcome challenges related to migration, this functionality will allow importing files from TXT and XMP files and also images that include IPTC metadata. The functionality will prove especially useful for sport organizations, universities, brands, and companies working with large amounts of pictures, marketing, and promotional videos as consistent metadata increases their searchability, organization, and reusability. Through automation of tedious work with metadata, PhotoShelter strives to increase efficiency. “Our customers are managing millions of assets across dozens of workflows,” said Andrew Fingerman, CEO of PhotoShelter. “Metadata Templates is about giving them back time and consistency at the same time.”

Read More: PhotoShelter Launches Metadata Templates to Help Organizations Scale Content Operations

Tags: CMOFirst Content Management Enterprise Asset Management Marketing metadata management Metadata Templates news PhotoShelter TXT and XMP files
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CMOFirst Bureau July 24, 2026
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