Publicis Groupe has agreed to acquire HEPMIL Media Group. This Singapore-based influencer and content agency operates in six Southeast Asian markets. It serves over 450 brands through more than 3,000 creators, reaching over one billion people. Founded in 2015, HEPMIL thrives on platforms like SGAG, MGAG, and PGAG. It has grown quickly by producing culturally relevant content and managing creator communities.
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Publicis aims to merge HEPMIL’s storytelling with its data assets through this acquisition. This includes the Lotame and Epsilon identity graphs. They cover more than 800 million consumer profiles in the area. This gives brands a full influencer solution. It blends social strategy, influencer management, and data-driven content creation. This move shows Publicis’ commitment to the fast-growing Southeast Asian influencer marketing sector. The goal is to offer social-first, brand-safe, and measurable influencer campaigns to clients. HEPMIL will continue to operate under its own brand. It will also work closely with Publicis’ Southeast Asia teams. The deal is still subject to standard closing conditions.