Rakuten Advertising and Similarweb have formed a strategic partnership to assist brands in better understanding their presence within large language models (LLMs) as well as other developing AI-based discovery mediums. With consumer behavior changing due to AI-based search engines, Rakuten Advertising’s analytics/reporting suite is integrating Similarweb’s proprietary digital intelligence data. This will allow marketers to go beyond conventional performance reporting and gain further insights into how their content is displayed and affects AI-generated content.
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With its basis in large-scale behavioral data from real users, the solution offers brands a broader view of cross-channel performance to better identify new opportunities and optimize strategies to reach new customers. The partnership is also opening up new levels of transparency for advertisers to be able to measure their visibility within LLMs and tie that back to performance. The new solution is launching to select clients and will be followed by further reporting features in the future. This is all part of a wider evolution in digital marketing that is seeing AI redefine discovery and forcing brands to rethink measurement and positioning, making visibility within LLMs a new frontier for performance marketing and differentiation.