Rakuten Advertising is now offering Mirai, a conversational AI that acts as a personal assistant for affiliate campaign management and helps advertisers to easily and effectively manage their affiliate marketing campaigns. This product release is also a demonstration of the company’s continual commitment to developing internal AI skillset. Mirai totally removes the jotting down of complicated computer codes and long manual exertions by simply talking to Mirai which understanding the context with the proxy of natural language. With access to program data and changing commission rates, the system guides advertisers in determining better commission levels, offering script creation along with the support of tactical campaign rollout to certain promotional times and business objectives.
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Key capabilities include analyzing objectives to recommend commission strategies, handling advanced backend configurations autonomously, and automating campaign details such as promotional timelines. “Rakuten Advertising’s goal has always been clear: make advertisers more effective, not just more efficient,” said Adam Rostan, Chief Product Officer, Rakuten Advertising. “Mirai is years of investment in AI made real, and it gives advertisers something the industry has not had before: a product that applies strategic intelligence to the everyday work of managing affiliate programs.”