StackAdapt has launched a big upgrade to its digital out-of-home (DOOH) solution. This update includes a map-first user interface and a unified workflow. It simplifies every step of campaign planning, activation, and reporting. Advertisers now have full visibility and control. They can quickly find high-impact screens. They can also check inventory and manage creative approvals. Then, they measure outcomes. Marketers can now explore inventory visually. They can look by location, media owner, and venue type. They can activate campaigns right from the discovery page. Plus, they can use screen- and venue-level controls to adjust targeting without needing complicated deal IDs.
Also Read: Enterpret Launches First Agentic Customer Feedback Platform to Transform Scattered Signals into Action
The platform gives access to premium DOOH inventory. You can achieve this with Programmatic Guaranteed certification from key SSPs like Broadsign and Vistar Media. Advertisers can book top spots before big retail and cultural events. This keeps their programmatic workflow smooth. StackAdapt is solving long-standing problems in planning, targeting, and measurement. This makes DOOH a measurable and scalable channel. This helps advertisers show real-world impact across screens.