Stagwell has unveiled “The Machine,” positioning it as marketing’s first agentic operating system designed to unify and enhance the tools marketers already use rather than replace them. Built by Code and Theory, Stagwell’s digital transformation agency, The Machine connects platforms such as Figma, Slack, Teams, Adobe, and performance dashboards into a single AI-powered system that learns and compounds insights across campaigns. By turning fragmented workflows into an adaptive, predictive operating layer, The Machine enables every brief, creative asset, and media plan to inform future work, accelerating speed, intelligence, and effectiveness over time.
Also Read: Coda Unveils Coda Links to Power Seamless and Compliant Direct-to-Consumer Monetization
“The launch of The Machine, combined with our recent release of newvoices.AI and strategic partnerships with Palantir and Gradial, marks another milestone in cementing Stagwell as a leader in marketing AI,” said Mark Penn, Chairman and CEO of Stagwell. “Most marketing AI tools ask you to rip out your infrastructure and start over,” said Dan Gardner, Founder and Chairman of Code and Theory. “The Machine does the opposite. It works where you work, improves and AI enables the tools you already use, and transforms existing operations into an agentic system. That’s the shift from isolated tools to a unified operating system.”