Stensul has introduced Governed Creation™, a next-generation creation operating system designed to help enterprise marketing teams scale high-volume content production – particularly email and landing pages – without sacrificing brand consistency, compliance, or speed. While the adoption of AI increases and the requirements of teams in terms of the volume of contents are proliferating, the concept of Governed Creation™ integrates the concept of ‘Governance’ within the ‘creation’ cycle itself in an interconnected platform where collaboration, ‘creation,’ and ‘Governance’ are strongly linked in itself.
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The system enables creators with AI-assisted content creation with set brand and regulatory guidelines, enables centralized collaborating and approval capabilities, and supports the existing martech infrastructure for creators to create with confidence anywhere in the world and within set boundaries. By standardizing the production and helping with faster iterations, creators and marketers can enable faster go-tos-market with consistency and speed—along with safety and risk reduction-especially in regulated environments and across different brand portfolios. Alongside the product launch, Stensul revealed a refreshed visual identity symbolizing structure that enables scalable creativity. With embedded governance as its foundation, Governed Creation™ marks Stensul’s evolution toward making AI-augmented marketing creation both safe and efficient at enterprise scale.