Supermetrics has launched Supermetrics AI, an advanced suite of AI-driven capabilities integrated across its Marketing Intelligence Platform, designed to automate data workflows and deliver intelligent insights directly within marketers’ existing processes. Built on over 15 years of expertise in marketing data management, the new offering introduces two key components: Supermetrics Agents, which automate tasks such as data collection, dashboard creation, and insight generation; and Supermetrics AI Integrations, which enable organizations to build custom agents, workflows, and data applications on Supermetrics’ trusted data foundation. The initiative is guided by four pillars-robust data foundations, deep marketing-data knowledge, trust, and composability-ensuring AI outputs that are reliable, contextual, and actionable.
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“Marketers don’t need more hype. They need reliable AI that simplifies their work and helps them make confident decisions that move campaigns forward. That’s exactly what we built with Supermetrics AI,” said Anssi Rusi, Chief Executive Officer of Supermetrics. By embedding AI directly into the marketing workflow, Supermetrics AI allows teams to eliminate manual data preparation, improve decision-making speed, and reduce time-to-insight by up to 90%, helping organizations translate data into measurable business outcomes faster.