GlobalAgility has been established as a new global business to business (B2B) marketing organization, uniting seven separate agencies in Europe, North America, Latin America, and Asia-Pacific. This company aims at providing localized marketing solutions based on a single international network. Unlike the existing structure of global agencies, GlobalAgility offers organizations an opportunity to benefit from local market insights alongside cross-border execution of marketing activities for multinational B2B companies. With the help of regional experts in the network, organizations will be able to create and implement demand generation programs, account-based marketing (ABM) campaigns, content marketing, digital marketing campaigns, branding, and go-to-market strategies tailored for each market separately.
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Through collaboration, clients will be able to leverage the skills of locally based but experienced teams while having a global strategy intact. Using the services of different agencies under one global strategy, GlobalAgility is planning to offer assistance to B2B companies seeking accelerated growth within international markets, enhanced customer engagement, and marketing programs that ensure global uniformity and regional intelligence. The launch comes at a time when there is growing need for more flexible marketing models in international markets.