According to a news release, Walmart and Paramount Global have partnered to offer a free streaming subscription as part of Walmart+.
Beginning in September, members of the retailer’s membership programme will have access to the Paramount+ Essential plan, which features a constrained amount of advertising. The deal’s financial details weren’t made public. After launching the service in September 2020, Walmart hasn’t released specific subscriber data for Walmart+, but it claims to have experienced positive member growth each month.
A six-month trial of Spotify Premium, free shipping, and fuel discounts at particular gas stations are just a few of the additional benefits offered by Walmart+ to keep users interested.