Wix has unveiled its latest innovation, the AI-powered Adaptive Content application, designed to dynamically personalize website experiences for visitors by generating content tailored to individual characteristics and predefined criteria. Accessible via the Wix Editor, Wix Studio, App Market, or Dashboard, users can set adaptive logic based on factors such as device type, location, language, or visitor status (new or returning). This feature allows for real-time content adjustments, enhancing user engagement and experience. Users can also simulate different text variations to preview how content appears to various visitor segments before publishing.
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“Website personalization is now essential for delivering the relevant, engaging experiences today’s consumers expect,” said Muly Gelman, Senior Product Manager at Wix Personalize. “This application highlights how we can move beyond using AI to generate website content but leverage AI to dynamically adapt and personalize the live website experience for each visitor in real-time, empowering businesses to connect more effectively with their customers. As a result, businesses can deliver engaging, personalized experiences that resonate with their audience, ultimately driving higher engagement rates and creating greater monetization opportunities.”