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  • Home
  • News
    Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform
    Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform
    LiveRamp and Walgreens Partners to Boost Advertiser Growth and Data Collaboration
    LiveRamp and Walgreens Partners to Boost Advertiser Growth and Data Collaboration
    Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering
    Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering
    Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint
    Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint
    Adobe Expands GenStudio with Suite of AI-Powered Innovations for Delivering Video and Display Ad Campaigns at Scale
    Adobe Expands GenStudio with Suite of AI-Powered Innovations for Delivering Video and Display Ad Campaigns at Scale
    Previous Next
  • Featured Articles
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Optimizing PPC Campaigns Using Call Data in GA4-01
    Optimizing PPC Campaigns Using Call Data in GA4
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Building Brand Loyalty Through Ecosystems: A Marketing PerspectiveBuilding Brand Loyalty Through Ecosystems: A Marketing Perspective
    Building Brand Loyalty Through Ecosystems: A Marketing Perspective
    The Ultimate Framework for Measuring Marketing ROI in 2025
    The Ultimate Framework for Measuring Marketing ROI in 2025
    Previous Next
  • Quick Bytes
    Taboola Launches DeeperDive to Empower Publishers with AI-Powered Search
    Taboola Launches DeeperDive to Empower Publishers with AI-Powered Search
    Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
    Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Optimizely

Optimizely Recognized as a Leader in 2024 Gartner Magic Quadrant for Content Marketing Platforms

3 Min Read
cmofirst cmofirst
  • Home
  • News
    Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform
    Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform
    LiveRamp and Walgreens Partners to Boost Advertiser Growth and Data Collaboration
    LiveRamp and Walgreens Partners to Boost Advertiser Growth and Data Collaboration
    Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering
    Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering
    Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint
    Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint
    Adobe Expands GenStudio with Suite of AI-Powered Innovations for Delivering Video and Display Ad Campaigns at Scale
    Adobe Expands GenStudio with Suite of AI-Powered Innovations for Delivering Video and Display Ad Campaigns at Scale
    Previous Next
  • Featured Articles
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Optimizing PPC Campaigns Using Call Data in GA4-01
    Optimizing PPC Campaigns Using Call Data in GA4
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Building Brand Loyalty Through Ecosystems: A Marketing PerspectiveBuilding Brand Loyalty Through Ecosystems: A Marketing Perspective
    Building Brand Loyalty Through Ecosystems: A Marketing Perspective
    The Ultimate Framework for Measuring Marketing ROI in 2025
    The Ultimate Framework for Measuring Marketing ROI in 2025
    Previous Next
  • Quick Bytes
    Taboola Launches DeeperDive to Empower Publishers with AI-Powered Search
    Taboola Launches DeeperDive to Empower Publishers with AI-Powered Search
    Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
    Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Optimizely

Optimizely Recognized as a Leader in 2024 Gartner Magic Quadrant for Content Marketing Platforms

3 Min Read
cmofirst > Blog > Analytics

Tag: Analytics

LTK_
MarketingNews

LTK, the Creator Commerce Platform, Launches Connected TV Advertising for Brands and All-New Creator Marketing Measurement Platform

Posted by CMOFirst Bureau CMOFirst Bureau 4 Min Read
VideoAmp
MarketingNews

VideoAmp to Redefine Media Measurement Expectations for Upfronts with VAMPFRONT

Posted by CMOFirst Bureau CMOFirst Bureau 2 Min Read
DoubleVerify
MarketingNews

DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution

Posted by CMOFirst Bureau CMOFirst Bureau 4 Min Read
DataGPT
MarketingNews

DataGPT Launches First-to-Market Dynamic Benchmarking

Posted by CMOFirst Bureau CMOFirst Bureau 4 Min Read
Alation
MarketingNews

Alation Launches Business Lineage to Help Analytics Teams Increase Trust in Data and Accelerate Time to Insights

Posted by CMOFirst Bureau CMOFirst Bureau 6 Min Read
DISQOs
MarketingNews

DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data

Posted by CMOFirst Bureau CMOFirst Bureau 3 Min Read
Fullstory
MarketingNews

Fullstory Appoints Jason Wolf as President

Posted by CMOFirst Bureau CMOFirst Bureau 3 Min Read
BRIGHTCOVE
MarketingNews

BRIGHTCOVE INTRODUCES NEW ‘PUBLISHER INSIGHTS’ CAPABILITY

Posted by CMOFirst Bureau CMOFirst Bureau 2 Min Read
Adlucent
MarketingNews

Adlucent Unveils BEACON Application on Google Cloud Marketplace, Expanding Client Solutions

Posted by CMOFirst Bureau CMOFirst Bureau 2 Min Read
Muck-Rack
MarketingNews

Muck Rack Launches Major Measurement and Reporting Enhancements

Posted by CMOFirst Bureau CMOFirst Bureau 3 Min Read
1 … 33 34 35 … 42

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Latest Posts

Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform

Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform

3 Min Read
LiveRamp and Walgreens Partners to Boost Advertiser Growth and Data Collaboration

LiveRamp and Walgreens Partners to Boost Advertiser Growth and Data Collaboration

2 Min Read
Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering

Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering

3 Min Read
Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint

Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint

3 Min Read

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Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform

LiveRamp and Walgreens Partners to Boost Advertiser Growth and Data Collaboration

Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering

Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint

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