Tag: Comscore

Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting

Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting

Weekly Roundup

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Adobe, TikTok, Checkmarx, LiveRamp, NICE and more!

Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform

Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform

Comscore Introduces AI Tool Usage Metrics to Enhance Consumer Behavior Reporting

Comscore Introduces AI Tool Usage Metrics to Enhance Consumer Behavior Reporting

Yahoo DSP Onboards Comscore’s AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation

Yahoo DSP Onboards Comscore’s AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation

Comscore Launches Certified Deal IDs in Magnite’s SSP, Bringing Trusted Content Rankings to Programmatic Buying

Comscore Launches Certified Deal IDs in Magnite’s SSP, Bringing Trusted Content Rankings to Programmatic Buying

Comscore

Comscore Appoints Industry Change-Maker Frank Friedman to Lead Next Era of Measurement Transformation

CMO

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Comscore, Wondershare, dentsu and Deloitte!

Comscore

Comscore Appoints Jackelyn Keller as Chief Marketing Officer

Comscore

Comscore Awarded US Patent For Person-Level TV Audience Measurement, Transforming Precision in Media Targeting