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News
CMOFirst’s Weekly Roundup: Discover the Most Recent News From DocketAI, MINT, Avaya, and Amagi!
QuestionPro Acquires Qualitative Research Platform Tactix; Enters French Market
Bloomreach Redefines the Role of AI in Marketing as it Announces the Next Generation of its Omnichannel Marketing Automation Platform
Folloze Rolls Out Impact Dashboard, an Advanced Engagement Analytics Engine That Unlocks Powerful Insights and Revenue Potential
IAS extends quality attention product to publishers to drive yield and maximize revenue
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Featured Articles
Strategies to Bolster Application Program Interface APIs into the MarTech Stack
Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan
How Businesses Can Leverage AI to Boost Their Social Media Marketing Efforts
How Brands Can Build Personalized Targeting in the Absence of Third-Party Cookies
Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022
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Quick Bytes
CMOFirst’s Weekly Roundup: Discover the Most Recent News From Verint, Cloudflare, Salesforce and IAB Tech Lab !
Cloudflare Enables Content Creators Retrieve Control of their Content from AI Bots
Verint and Five9 Strengthen Partnership to Offer AI-Driven Customer Experiences
Alphabet-backed Google Proposed to Sell Part of Ad Tech Business, EU Publishers Reject the Offer
Ketch Introduces Ketch Data Permissioning for Media Companies
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Featured Interviews
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
How Brands can Deliver Seamless Customer Engagement Experience
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Connected TV
LG Ad Solutions Launches Innovation Labs to Revolutionize CTV Advertising and User Experience
Magnite Chosen as the Preferred Technology Partner to Enhance TELUS’ Connected TV Offering
Verve Acquires Jun Group to Scale Premium Mobile Ads and Connected TV for Brands and Agencies
Clinch Accelerates Albertsons Media Collectives’ Expansion into CTV
IAB Tech Lab Announces Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands
Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time
Ipsos Iris Expands Into Connected TV, With Integration Of OzTAM BVOD Audience Data Into IAB Australia’s Digital Audience Currency
Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys
Nexxen and TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers
Innovid the First to Enable Self-Service Creation of Interactive CTV Ad Experiences for Live Streaming Events at Scale
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