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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Attentive, Apply, Captello, Precisely, DoubleVerify and More!
Snapchat Introduces Unified Attribution to Simplify Cross-Channel Campaign Measurement
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
AppsFlyer Expands Modern Marketing Cloud With New Web Performance Measurement Solution
Samba TV Launches Project Gravity, an Independent Data Activation Platform for the Agentic Era
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Featured Articles
Marketing Cloud Solutions in 2026: How Enterprises Unify Data, Automation, and Customer Engagement
Data Science in Marketing: How AI-Driven Insights Are Transforming Customer Strategy in 2026
AI Powered SEO Tools in 2026 and the Rise of Intelligent Search
Gartner Marketing Symposium/Xpo™ 2026 London: Where CMOs Build What’s Next
Global Digital Marketing Conference London 2026: Where Strategy Meets Real-World Execution
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Quick Bytes
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
Apply Introduces ACx, an Agentic Agency Model Redefining Modern Customer Experience Systems
GoTo Launches AI-Powered CX Platform to Unify Customer Engagement Across SMB Teams
Yext Expands AI Visibility Intelligence Platform With New Scout MCP and API Launch
Publicis Acquires LiveRamp to Strengthen AI-Driven Data Collaboration Capabilities
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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Hightouch Introduces Zero-Fee DSP Marketplace to Boost Offsite Media Margins
Haymarket Media Launches HayloARC
Amaze Announces Launch of Proprietary Programmatic Advertising Platform
Amazon DSP Rolls Out AI Video Generator in Open Beta for Online Video Campaigns
Viant Integrates with Wurl to Enable Scene-Level CTV Targeting and Measurement
Direct Agents Joins Forces with FreeWheel to Launch Advanced In-House Programmatic CTV Solutions
Vistar Media and Acxiom Partner to Bring Richer Audience Targeting to Out-of-Home Advertising
Attribution From JamLoop Launches, Providing Confidence in CTV Buying
Roblox Launches Rewarded Video Ads, Partners With Google to Scale Immersive Advertising
Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities
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