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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Integral Ad Science, LiveOne, Perion Network and Spekit!
2X Acquires Intelligent Demand to Boost B2B Growth Services
Creatio Partners with Salesroom to Transform Sales Performance
IAS Announces Exclusive First-to-Market Partnership with Kwai for Business
Notified and Torstar Partner to Help Canadian Businesses Expand Visibility
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Featured Articles
Strategies to Bolster Application Program Interface APIs into the MarTech Stack
Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan
How Businesses Can Leverage AI to Boost Their Social Media Marketing Efforts
How Brands Can Build Personalized Targeting in the Absence of Third-Party Cookies
Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022
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Quick Bytes
Sinch Reveals Elastic SIP Trunking for Scalable Business Communication
Microsoft Introduces AI Agents
Zuora Makes a Definitive Agreement to be Taken Over by Silver Lake and GIC For USD 1.7 Billion
HockeyStack Seamlessly Integrates with LinkedIn to Transform Ad Influence Measurement for B2B Marketers
CMOFirst’s Weekly Roundup: Discover the Most Recent News From Verint, Cloudflare, Salesforce and IAB Tech Lab !
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Featured Interviews
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
How Brands can Deliver Seamless Customer Engagement Experience
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DSP
Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand
Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers
Wiland, Inc. Partners with Viant to Enhance Omnichannel Audience Activation
Bidease Welcomes Dennis Mink as New Chief Marketing Officer
Viant Wins Best Demand-Side Platform
Marin Software Announces Expanded Amazon Integration to Unlock Channel for All Advertisers
Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys
OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library to Simplify Buyers’ Transition to Cookieless Targeting
Basis Technologies is the First DSP to Integrate Google Ads Performance Max Campaign Reporting.
