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Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
AdLib and Octane11 Launch Composable B2B Media and Measurement Solution
Contentstack Delivers Industry-First Real-Time Audience Insights Native in CMS
AdLift Inc. Launches New Tool ‘Tesseract’ The World’s First AI-Powered Brand Visibility Platform for the Era of Large Language Models
IAB Tech Lab Launches the Containerization Project to Enable Next Generation Infrastructure in the Programmatic Supply Chain
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Featured Articles
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The Ultimate Framework for Measuring Marketing ROI in 2025
Everything You Need to Know About Programmatic I/O Event 2025
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Quick Bytes
Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Optimizely Recognized as a Leader for the 6th Year in a Row in 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
Optimizely launches industry-leading AI agents across the entire marketing workflow
Optimizely expands partnership with Google Cloud to increase access to Google Gemini models, marketing workflows and data warehouse analytics
Optimizely Content Marketing Platform is Now Available on Google Cloud Marketplace
Optimizely Introduces All-New Personalization Offering at Opticon London 2024
Optimizely enters definitive agreement to acquire warehouse native analytics leader NetSpring
CourtAvenue Announces Strategic Partnership with Optimizely to Drive Innovations in Digital Experience and Commerce
Optimizely Named ‘Best Content Management Platform’ in 2024 MarTech Breakthrough Awards
Optimizely Announces Promotion of Shafqat Islam to President
Optimizely Launches New SaaS CMS Providing Unparalleled Flexibility for Marketers
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