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Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
AdLib and Octane11 Launch Composable B2B Media and Measurement Solution
Contentstack Delivers Industry-First Real-Time Audience Insights Native in CMS
AdLift Inc. Launches New Tool ‘Tesseract’ The World’s First AI-Powered Brand Visibility Platform for the Era of Large Language Models
IAB Tech Lab Launches the Containerization Project to Enable Next Generation Infrastructure in the Programmatic Supply Chain
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Featured Articles
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The Ultimate Framework for Measuring Marketing ROI in 2025
Everything You Need to Know About Programmatic I/O Event 2025
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Quick Bytes
Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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LiveRamp Named a Leader in 2025 IDC MarketScape, Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases
Salesforce Named a Leader in Latest IDC MarketScape Customer Data Platforms Evaluations
Genesys Named Leader in 2024 IDC MarketScape for Conversational Intelligence
Messagepoint Named a Leader in IDC MarketScape Reports for Intelligent CCM and Automated Document Generation
Brandwatch Recognized as a Leader in Social Marketing Solutions for Large Enterprises by IDC MarketScape
OpenText Named a Leader in IDC MarketScape: Worldwide Intelligent Content Services 2024
Sprinklr Named a Major Player in the 2024 IDC MarketScape for Contact Center-as-a-Service Software
Creatio announced as a leader in Worldwide Retail CRM siftware 2024 Vendor Assessment
IDC MarketScape Names Gong a Leader in Worldwide Revenue Intelligence Platforms 2024 Vendor Assessment
Five9 named a Leader in 2024 IDC MarketScape for Contact Center-as-a-Service Applications Software
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