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News
New Engen Expands Creator-Powered Marketing Capabilities with Acquisition of Grapevine
Raptive and Intent IQ Partner to Boost Publisher Revenue and Advertiser Reach Across Identity-Challenged Environments
WP Engine Launches Newsroom to Power Faster, Smarter Digital Publishing
ActiveCampaign Strengthens Active Intelligence with Feedback Intelligence Acquisition
Rokt mParticle Introduces Match Boost to Improve Audience Match Rates Across Major Ad Platforms
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Featured Articles
Predictive Analytics Marketing in 2026: How Brands Anticipate Customer Behavior and Drive Smarter Decisions
Advertising Technology in 2026: How AdTech Is Reshaping Data-Driven Marketing Performance
How to Calculate Customer Lifetime Value Using MarTech for Smarter Growth Decisions in 2026
Customer Experience Management Platforms in 2026: How Leading Brands Orchestrate End-to-End CX
BOE International 2026 Shaping the Future of Event Marketing and Live Experience
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Quick Bytes
Bombora Expands B2beacon™ to Set New Benchmark for B2B Campaign Measurement
Raptive and Intent IQ Partner to Boost Publisher Revenue and Advertiser Reach Across Identity-Challenged Environments
PubMatic Launches AI Insights to Deliver Real-Time Demand Intelligence for Publishers
Momentus Enhances Venue and Event Tech with AI-Powered Tools to Boost Efficiency and Insights
Cognizant and Adobe Deepen Strategic Collaboration to Scale AI-Powered Content and CX Transformation
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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Martech Analytics
Keen Unveils Standalone Planning Module to Modernize Media Planning with Outcomes-Based Media Strategies
Eskimi pioneers AI-powered contextual advertising with DeepContext
C5i Unveils Marketing Data Cloud with Databricks Data Intelligence
Circana Acquires Nielsen’s Marketing Mix Modeling Business
Wiland Expands MarketSignals Platform with Powerful New Brand and Category Signals Capabilities
Guideline Announces New Innovation in its Data Product for Capital Markets
Anura and Swaarm Partner to Deliver a Fraud-Free, Performance Marketing Solution to Scale Smarter
Real Chemistry Deepens Media and Technology Edge With Acquisition of Greater Than One
StackAdapt Launches Snowflake App via Cortex AI for First-Party Data in Ad Campaigns
Blockgraph Builds on OnDemand Platform Success with Launch of Collaborative Insights and Geo-Based Audiences
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