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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Canva, Snowflake, Integral Ad Science, Observe.AI, Copper and more!
Observe.AI Launches AI Agents for Voice of Customer Intelligence
Integral Ad Science Partners With Impact Plus to Tackle Digital Advertising Emissions
Claritas’ ConneXions Premier (CXP) Release Gives Telco Companies Unmatched Access to Consumer and Prospect Insights
Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting
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Featured Articles
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The Ultimate Framework for Measuring Marketing ROI in 2025
Everything You Need to Know About Programmatic I/O Event 2025
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Quick Bytes
Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Tag:
media measurement
DoubleVerify Unveils Attention Offering for Publishers, Raising the Bar for Performance Optimization and Transparency
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety and Suitability Measurement
IAS launches curation with Google AD Manager to empower advertisers with brand suitable inventory
DoubleVerify Extends Media Quality Measurement on LinkedIn to Strengthen Brand Protections And Gauge Media Effectiveness
VideoAmp launched the next generation of the VideoAmp Platform
DoubleVerify to Introduce Pre-screen Content Controls on Meta, Strengthening Brand Safety, Suitability, and Media Performance
IAS announces first-to-market Meta optimization solution for advertisers
IAS extends quality attention product to publishers to drive yield and maximize revenue
Ovative group launches Emerge Unified Martech solution
IAS expands its AI-driven total media quality product on Youtube to include brand safety and suitability measurement for misinformation
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