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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Salesforce, Semrush, Qualtrics, Zeta, Attentive, Roku and more!
Salesforce Announced Acquisition of Apromore
Attentive Launches Enhanced Features for Customer Engagement
Zeta Global Unveils Athena, an AI Superintelligent Agent
Quad makes audience creation easier, faster and more precise with natural language AI prompts powered by Snowflake
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Featured Articles
The Dawn of Autonomous AI in Martech: Redefining How Decisions Are Made
B2B Marketing Leaders Forum ASIA 2025: Redefining Leadership, Growth, and the Future of B2B Marketing
Digital Experience Analytics Explained: How Marketers Can Optimize Customer Journeys
Machine Learning for Marketing Attribution: Understanding What Really Moves the Needle
Customer Data Integration explained: Building Stronger Customer Relationships Through Connected Data
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Quick Bytes
Dovetail Launches AI Customer Intelligence Platform
Zen Media Launches AI-Powered Prompt Discovery Index™
Vibe.co Secures $50M Series B to Accelerate AI-Driven, Hyper-Targeted Advertising on Connected TV
Optime Unveils Video2Market® (V2M), Revolutionizing Partner Marketing with AI-Driven Interactive Videos
DeepL Launches Marketplace for Ready-Made API Solutions
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Contact Us
Tag:
media measurement
IAS expands its AI-driven total media quality product on Youtube to include brand safety and suitability measurement for misinformation
VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities
VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Efforts to Promote Transparency and Bolster Standards Compliance
IAS appoints Marc Grabowksi as Chief Operating Officer and Srishti Gupta as Chief Product Officer
IAS Appoints Industry Leader Bob Lord to its Board of Directors
IAS Announces Mobile In-App Support for First Attention Product to Unify Media Quality and Eye Tracking
DoubleVerify Has Partnered With Hakuhodo DY Media Partners Through AaaS (Advertising as a Service) to Deliver Better Business Results for Brands
IAS extends collaboration with Microsoft advertising to provide third-party measurement for advertisers
DoubleVerify Launches Transparency Center to Fuel Industry Education and Foster Digital Trust
IAS partners with Reddit to provide AI-driven measurement to advertisers
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