Tag: media measurement

IAS

IAS extends quality attention product to publishers to drive yield and maximize revenue

OVATIVE

Ovative group launches Emerge Unified Martech solution

IAS

IAS expands its AI-driven total media quality product on Youtube to include brand safety and suitability measurement for misinformation

VideoAmp

VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities

VideoAmp

VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Efforts to Promote Transparency and Bolster Standards Compliance

IAS

IAS appoints Marc Grabowksi as Chief Operating Officer and Srishti Gupta as Chief Product Officer

IAS

IAS Appoints Industry Leader Bob Lord to its Board of Directors

IAS

IAS Announces Mobile In-App Support for First Attention Product to Unify Media Quality and Eye Tracking

DoubleVerify

DoubleVerify Has Partnered With Hakuhodo DY Media Partners Through AaaS (Advertising as a Service) to Deliver Better Business Results for Brands

IAS

IAS extends collaboration with Microsoft advertising to provide third-party measurement for advertisers