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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Sprout Social, Oracle, iQor, Perion and more!
Nielsen Unveils Ad Intel CTV in Australia
Sprout Social Unveils Expansive Suite of Integrations for Social Intelligence
Operative Expands Oracle Partnership to Bring AOS to Oracle Cloud
Treasure Data Introduces “No Compute” Pricing, Delivering Predictable Economics with Hybrid CDP Architecture
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Featured Articles
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
B2B Personalization Strategies Every Tech CMO Should Master
Cross-Functional Marketing: Turning Internal Alignment into External Growth
From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
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Quick Bytes
Nexxen Expands Partnership with VIDAA to Grow North American CTV Footprint
Pega Unveils Self-Service Tools with Blueprint and Predictable AI
Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
Intuit Launches App Partner Program to Enhance Developer Growth
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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People based marketing
Freeman Acquires Tag Digital Enhancing mdg’s Digital Marketing Expertise and Global Reach
Captello Unveils EDGE: A Game-Changing Lead Management Platform for Exhibitors
RingCentral Events Launches Studio, Highlights Customer Momentum, and Enhances Experiences with AI
Mobly Secures $4.3M Seed Funding to Transform Event Marketing Technology
Mobly Secures $4.3M Seed Funding to Revolutionize Event Marketing Technology
Events.com Acquires Key Assets of Remo to Enter $98 Billion Virtual Events and Meetings Market
Certain Unveils Session Advisor AI: Revolutionizing Event Personalization to Accelerate Buyer Journeys
Certain Launches Session Advisor, an AI-powered Personalization Solution to Accelerate Buyer Journeys
Events.com Acquires Key Assets of Remo, Expanding into $98 Billion Virtual Events and Meetings Market
Quad Modernizes the Mailbox: Innovative, Automated Direct-Mail Solution Turbocharges Personalization, Boosts Omnichannel Marketing Results
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