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CMOFirst’s Weekly Roundup: Precisely, Iterable, NIQ, Scorpion, Smartly, LinkedIn, and More!
Grounding Artificial Speed in Real Human Intent: How UserTesting’s MCP Servers Redefine Marketing and Customer Experience (CX)
Branch Introduces Cross-Platform Measurement for ChatGPT Ads Campaigns
Iterable Unveils Enterprise Platform Expansion to Give Marketing Technology a Continuous Memory Across Customer Journeys
Viant Broadens Direct Access to Enable Deal-Based Programmatic Buying Across Leading CTV Publishers
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Featured Articles
Enterprise CRM and Marketing Automation Integration: How to Unify Customer Data and Scale Marketing in 2026
Augmented Reality in Customer Experience: How Brands Are Creating Immersive Experiences in 2026
The Impact of 5G on Mobile Marketing Technology: How Faster Connectivity Is Transforming Customer Engagement in 2026
brightonSEO San Diego 2026: Where Search Marketing Stops Chasing Trends and Starts Adapting
Digital Summit Philadelphia 2026: Where Marketing Leaders Stop Chasing Everything and Start Focusing on What Matters
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Quick Bytes
Branch Introduces Cross-Platform Measurement for ChatGPT Ads Campaigns
AskNicely Expands AI Analytics With New Claude Connector
Picsart and Zappi Launch Vera AI Agent for Creative Insights
Numerator Unveils Conversational Consumer Insights to Accelerate Data-Driven Decision-Making Across Enterprise Retail
Lokalise Unveils Vantage to Streamline Global Content Localization with No-Code AI Architecture
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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Acxiom Unifies Salesforce Services for Enhanced Customer Experience
Acxiom and RafterOne Announce Full-Spectrum Salesforce Services Practice
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