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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Sprout Social, Oracle, iQor, Perion and more!
Nielsen Unveils Ad Intel CTV in Australia
Sprout Social Unveils Expansive Suite of Integrations for Social Intelligence
Operative Expands Oracle Partnership to Bring AOS to Oracle Cloud
Treasure Data Introduces “No Compute” Pricing, Delivering Predictable Economics with Hybrid CDP Architecture
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Featured Articles
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
B2B Personalization Strategies Every Tech CMO Should Master
Cross-Functional Marketing: Turning Internal Alignment into External Growth
From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
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Quick Bytes
Nexxen Expands Partnership with VIDAA to Grow North American CTV Footprint
Pega Unveils Self-Service Tools with Blueprint and Predictable AI
Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
Intuit Launches App Partner Program to Enhance Developer Growth
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Verint
Verint AI-Powered Bots Drive Upsell and Revenue Opportunities in Contact Centers
Verint Quality Bots Help Fortune 500 Brand Save Approximately $2 Million Through CX Automation
Verint Wins $4 Million Deal Including Four AI-Powered Bots
Verint Wins $4 Million Contract to Increase CX Automation for a Top Five U.S. Bank
Verint Wins $7 Million Contract to Deliver AI Business Outcomes for Fortune 500 Brand
Verint AI-Powered Platform Secures Top Honor for “Best Use of AI” at 2024 CX Awards
Verint Open Platform Expands Integration with Webex by Cisco
Talkdesk announces a deeper partnership with Verint to help contact centers increase customer experience automation and better manage workforce needs with artificial intelligence
Verint Acknowledged as Market Leader for Contact Center Applications in APAC by Frost & Sullivan
Verint Open CCaaS Platform Named Best Customer Engagement Solution in UC Today Partner Awards.
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