Lambos Digital Acquires Dorado Ads to Enhance Amazon Advertising Capabilities

Lambos Digital, is excited to announce its acquisition of Dorado Ads, a cutting-edge platform renowned for simplifying Amazon Ads for agencies and brands.

Lambos Digital Acquires Dorado Ads to Enhance Amazon Advertising Capabilities

Lambos Digital, a leading performance marketing agency specializing in Amazon Ads and programmatic media, is excited to announce its acquisition of Dorado Ads, a cutting-edge platform renowned for simplifying Amazon Local Ads for agencies and brands.

This strategic acquisition combines Lambos Digital’s full-funnel advertising expertise with Dorado’s intuitive, low-cost ad technology, enabling clients to access Amazon’s premium inventory—such as Fire TV, Twitch, and Prime Video—without the complexities of traditional DSP platforms.

Also Read: InfoSum Integrates With Amazon Ads to Maximize Advertiser Performance Using First-Party Insights

Dorado Ads has been instrumental in democratizing access to Amazon’s advertising ecosystem, offering features like AI-driven campaign creation, real-time performance metrics, and cost-effective CPMs. Their platform empowers agencies and brands to launch and manage campaigns efficiently, eliminating the need for extensive setup and constant optimization.

“This acquisition marks a significant milestone in our mission to provide workflow automation, data analytics, and AI into our Amazon DSP platform” said Vasilios Lambos, CEO of Lambos Digital. “ By integrating Dorado’s innovative platform, we can offer our clients enhanced capabilities to reach their target audiences more effectively and efficiently.”

Lambos Digital, founded in 2017, has established itself as a trusted partner for brands seeking to scale through performance marketing. With a focus on analytical rigor and media mix modeling, the agency has consistently delivered measurable results for its clients.

SOURCE: EIN Presswire