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CMOFirst’s Weekly Roundup: Kaltura, Gupshup, Comscore, LoopMe, Listrak, Optimizely Verimatrix, and More!
Protecting Premium Streaming: How Kaltura and Verimatrix’s Cloud-TV Security Alliance Redefines OTT Advertising Integrity
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Comscore Expands AI Measurement to Track Sponsored Chat Ads and Business Impact
Agile & Co Introduces Core AI Marketing Platform for Local Service Businesses
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Featured Articles
brightonSEO San Diego 2026: Where Search Marketing Stops Chasing Trends and Starts Adapting
Digital Summit Philadelphia 2026: Where Marketing Leaders Stop Chasing Everything and Start Focusing on What Matters
UNBOUND 2026: Where Modern Growth Stops Following Old Playbooks
The Business Case for Unified Marketing Measurement: How CMOs Can Prove Marketing ROI in 2026
Hyper-Personalization Using Behavioral Data: Strategies to Deliver Smarter Customer Experiences in 2026
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Quick Bytes
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Capacity Raises Over $50 Million in Series E Funding to Expand AI-Native Customer Experience Platform
Innovid Integrates Meta Ads MCP into NIVO to Drive Conversational Agentic AI Across Social Campaigns
Triton Digital and RCS Partner to Launch Programmatic Advertising Across Over-the-Air Broadcast Radio
Gradial Launches Foundry to Shape the Future of AI-Native Marketing
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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Month:
November 2023
Swiss Startup Launches Vidby Call Translator for Google Meet, Over 150 Languages and Dialects
Udemy Partners with Google Cloud as Inaugural Member of its New Cloud Endorsed Content Program
GrowthLoop Leads Industry Transformation with Generative Marketing on Snowflake
Visionary Leadership: Thriving in the Age of Accelerated Innovation will Power the Discussion at the 2023 Global Innovation Summit on December 12
Eviden and Microsoft Collaborate to Help Customers Take Advantage of the Microsoft cloud and Generative AI
IronYun and HPE Introduce First AI-Powered Video Analytics Solution Validated on HPE ProLiant Gen 11
Perion Appoints CEO Tal Jacobson to its Board of Directors
Bizzdesign Recognized as a Leader and Positioned Highest for Completeness of Vision in 2023 Gartner® Magic Quadrant™ for Enterprise Architecture Tools
BillingPlatform Named 2023 Product of the Year Winner in the BIG Award for Business
RTB House Introduces Generative AI Technology for More Precise Audience Insights
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