Foot Locker, Inc. (NYSE: FL) (“Foot Locker”), the New York-based specialty athletic retailer, and Fanatics, a global digital sports platform, announce a new long-term connected inventory partnership that will significantly broaden the officially-licensed fan gear and merchandise assortment available online to Foot Locker shoppers. Through this new deal, Foot Locker will continue to power the front-end online and mobile customer experience across its portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.
“We are excited to partner with Fanatics as we continue to enrich our assortment, provide more choice to our consumer, and enhance our omni-channel positioning,” said Andrew Gray, Executive Vice President, Global Lockers and Champs Sports, Foot Locker, Inc. “Pairing Foot Locker’s leadership in sneaker culture with the sports fan and assortment power of Fanatics is a natural fit. Bringing together these two dynamic forces will drive and serve sport and sneaker culture in exciting ways.”
Beginning in the fall, shoppers visiting footlocker.com, kidsfootlocker.com, and champssports.com will have access to a significant portion of Fanatics’ industry-leading licensed sports merchandise assortment, featuring teams and players from the top leagues and sports properties, including the NFL, NBA, MLB, NHL, WNBA, and NCAA. The collection, with sizing and options for all members of the family, is highlighted by apparel, jerseys, headwear, and hardgoods across a wide-ranging portfolio of brands, such as Fanatics, Nike, adidas, Mitchell & Ness, New Era, Pro Standard, and WEAR by Erin Andrews. Fanatics will also extend its hot market and championship collections as part of the deal, featuring products from some of the sports world’s biggest moments.
Also Read: The Impact of Mobile Marketing on E-Commerce
“Fanatics is thrilled to partner with Foot Locker and bring a broad, tailored assortment from its leading product catalogue to online shoppers,” said Jack Boyle, Fanatics Commerce Global Co-President, Direct-to-Consumer. “Foot Locker, Kids Foot Locker, and Champs Sports are trusted, respected consumer brands and we’re delighted to now offer Fanatics’ customers an incredible selection of quality fan gear for all members of the family.”
For more such updates follow us on Google News TalkCMO News.