Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Perion Unveils Anyplace TV, Expanding Video & CTV Advertising Solutions Through Programmatic DOOH
Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home.
Ipsos MMA, Inc., announced the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution, a revolutionary combination of future-proofed, forward-looking insights, speed, cross-functional connectivity and laser-focused capability to implement and drive better financial performance in a validated, always-on, always-connected environment.
In Customer Experience news this week…
InMoment Harnesses NLP and LLMs to Launch the CX Industry’s First AI-Powered Journey Insights Tool
InMoment, the leading provider of integrated Experience Improvement (XI) solutions, announced the launch of AI Journey Insights, an industry-first platform feature that transforms how enterprises understand and optimize their customer journeys.
Simply Contact Leverages AI in Customer Support to Transform CX
Advances in AI customer service are transforming the way businesses deliver support, creating smoother and more personalized customer experiences.
In Programmatic Advertising news this week…
Nielsen announced the launch of Advanced Audiences in New Zealand, (powered by Nielsen Consumer & Media Insights – CMI), which is backed by strategic integrations with prominent demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country.
In CDP news this week…
Dentsu’s Merkury Identity Connector Now Available in Snowflake
dentsu announced that the Merkury Identity Connector is now available via Snowflake Data Clean Rooms as an Identity Connector.
In CRM news this week…
Salesforce, the world’s #1 AI CRM, announced agentic lifecycle management tools to automate Agentforce testing, prototype agents in secure Sandbox environments, and transparently manage usage at scale.
In Sales Enablement news this week…
Linq Launches Blue Messages for Sales
Linq, the world’s leading mobile CRM and lead capture platform, announces Linq Blue — an iMessage automation tool designed to revolutionize sales communication.