Domo announced it has been named a leader in Nucleus Research’s 2024 Embedded Analytics Technology Value Matrix for the fourth consecutive year. The Embedded Analytics Technology Value Matrix assesses vendors according to the usability and functionality of their respective solutions, as well as the value that customers realized from each product’s capabilities.
For this Value Matrix, Nucleus Research evaluated Domo Everywhere, which enables businesses to embed Domo’s analytics capabilities into their own applications, websites and products. The firm highlighted benefits for organizations leveraging Domo and Domo Everywhere, including:
- Increasing analytics adoption internally by embedding user-specific analytics directly into users’ core workstreams and operational tools.
- Building and delivering highly customizable data products that can significantly lower upfront investment and decrease maintenance costs compared to manual development.
- Enabling businesses to deliver insights and analytics to partners and customers using their existing data and infrastructure, often generating new revenue streams while differentiating a customer’s products and services.
- Operating white-labeled instances and acting as administrators for an organizations’ unique reporting needs, drastically reducing ongoing administrative costs.
“In today’s competitive landscape, organizations must empower all stakeholders – internal and external – with AI-powered insights that are integrated into existing product lines, and it is both cost-effective and easy to maintain. Domo Everywhere is a powerful solution that ensures that all users can scale their data insights for their ecosystem,” said Daren Thayne, CTO and EVP of Product at Domo. “To once again be recognized as a ‘Leader,’ as well as the highest-ranking vendor in the Nucleus Embedded Analytics Value Matrix, is a testament to our ability to empower organizations to extend self-service analytics and fuel collaboration with their partners, customers and other users.”
As part of the Value Matrix evaluation, Nucleus Research interviewed multiple organizations using the Domo platform and the Domo Everywhere solution. The firm highlighted its findings in the Unified Embedded and Product Analytics with Domo report. In it, Nucleus found that Domo Everywhere customers realized between 10 to 35 percent time savings for analytics teams, 55 to 70 percent faster data request fulfillment cycles and a 300 percent increase in upsell adoption rates. These results were made possible using an integrated approach to embedded and product analytics that enabled users to easily deliver analytic content and effectively examine its usage among end-users.
“Domo continues to be recognized as a leader in embedded analytics because of its ability to strengthen end-user experiences, drive engagement and unlock additional revenue streams,” said Alexander Wurm, senior analyst at Nucleus Research, Inc. “Domo Everywhere is an impressive offering that enables businesses to build customer-specific analytics using existing datasets, ETL processes and visualizations while maintaining brand consistency through customizable UI elements. In addition, the generative AI advancements within Domo.AI provide machine learning, natural language processing and predictive analytics features to embedded analytics users.”
SOURCE: BusinessWire