Los Angeles-based Adtech innovator Sabio Holdings has announced the launch of Creator Television (Creator TV)—its proprietary Free Ad-Supported Television (FAST) channel. Specializing in helping global brands reach, engage, and validate (R.E.V.) streaming TV audiences, Sabio is taking a bold step in bridging the gap between social media-driven storytelling and the broader streaming landscape.
Elevating Authentic Storytelling with Global Reach
Creator TV puts the spotlight on multi-talented, diverse creators, amplifying authentic voices that resonate with today’s audiences. In a significant move to expand its reach, global streaming platform Plex will distribute Creator TV internationally, making it accessible to millions of viewers worldwide.
“We’re thrilled to partner with Plex to bring Creator TV to global audiences,” said Joe Ochoa, VP of Creator TV. “Creator TV embodies Sabio’s larger mission of building a more diverse and inclusive media ecosystem that represents everyone. Together with Plex, we’re expanding access to authentic stories, connecting with millions of viewers globally, and reshaping what streaming television can offer.”
A Key Step in Sabio’s Global Expansion Strategy
The launch of Creator TV plays a crucial role in Sabio’s international growth, targeting high-potential markets such as India, the world’s most populous country with over 1.4 billion people. This expansion underscores Sabio’s commitment to fostering inclusive storytelling on a global scale.
“Plex is committed to creating a global community of streaming content that people can depend on to easily discover, experience, and share,” said Shawn Eldridge, Vice President of Content and Business Development, Plex. “Creator TV will bring our viewers fresh and unique programming that will resonate with diverse audiences worldwide.”
Empowering Creators to Shape the Future of Television
Creator TV is pioneering a new wave of storytelling, allowing content creators from diverse backgrounds to expand their global footprint and engage audiences in fresh and innovative ways. This initiative redefines traditional TV by seamlessly integrating user-generated content with established television formats.
“Creator-led TV, or show formats that blend user-generated content with traditional TV narrative techniques, is pushing the boundaries of storytelling,” said Charlie Ibarra, Head of Content at Creator TV. “Much like the introduction of music videos and unscripted show formats, creator-led TV has the potential to completely reshape the content landscape.”
A Data-Driven Approach to Brand Integration
With Sabio’s advanced data-driven ad solutions, Creator TV will offer Fortune 100 brands unique brand integration opportunities. These partnerships will not only enhance brand visibility but also ensure greater representation within the streaming ecosystem, creating meaningful connections with engaged audiences.
Ochoa further emphasized, “We are driven by our mission to increase representation in the streaming space by building programming that better reflects today’s world and champions underrepresented voices. As a Filipino American, I understand the importance of amplifying unique stories on the TV screen and how this resonates at deeply personal levels with diverse audiences.”
Spotlight on Creator-Led Talent
Creator TV launches with an impressive lineup of social media sensations, bringing fresh, engaging content to viewers. Among the featured creators is Uncle Roger, the comedic phenomenon celebrated for his witty takes on food culture, boasting a global following of over 20 million fans. Also joining the platform is Jenny Lorenzo, a multi-award-winning comedy creator known for her authentic portrayals of Latin culture, adding depth and diversity to the channel’s offerings.
With the launch of Creator TV, Sabio is setting a new benchmark for inclusive, creator-driven content, reshaping the streaming landscape and empowering diverse voices to take center stage.