Nielsen, a global leader in audience measurement, data, and analytics, and LiveRamp, a leading data collaboration platform, have announced that Nielsen Marketing Cloud (NMC) audience segments are now available in the LiveRamp Data Marketplace. This expanded partnership enhances data accessibility across the industry, empowering advertisers and publishers to seamlessly integrate Nielsen’s data for strategic advertising and programming decisions.
NMC’s comprehensive data offering, backed by Nielsen’s industry-trusted, person-level panels and premium third-party data sources, delivers an accurate view of consumer engagement across media channels and platforms. Through LiveRamp, advertisers and publishers can now access thousands of Nielsen audience segments, covering key industries such as automotive, CPG, and retail, as well as demographic, behavioral, and media consumption data.
“Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry’s most trusted data and most complete view of the consumer,” said Kirsten Cummings, General Manager, Outcomes at Nielsen. “As Nielsen Marketing Cloud continues to innovate with the industry, we’re proud to work with companies like LiveRamp to provide the best data available for media buyers and sellers to make informed decisions and reach their most valuable consumers.”
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This announcement builds on the companies’ existing relationship, following their previous collaboration to enhance big data and cross-platform advanced audience planning and measurement capabilities.
“LiveRamp is committed to enriching our Data Marketplace with high-quality segments clients can leverage across our collaboration network,” said Tore Tellefsen, VP & GM of Marketplace at LiveRamp. “Nielsen Marketing Cloud helps us deliver on this promise and empower advertisers with the premium audiences needed to deliver exceptional customer experiences at scale.”
Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and delivers real-time insights into audiences. The platform enables clients to manage every phase of the marketing process in one place—from media planning and activation to data management and attribution.