CMOFirst’s Weekly Roundup: Recent News From Adobe & More!

Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Digital Advertising news this week…

Postmedia Unveils Self-Serve Advertising Platform Powered by DanAds

Postmedia is excited to introduce Postmedia Ad Manager (P.A.M.), a cutting-edge self-serve advertising platform designed to simplify digital and print ad placements across one of Canada’s largest networks of news brands.

In Analytics news this week…

Introducing Wunderkind Analytics & WunderkindAI Decisioning Engine and Real-Time Performance Dashboards

Wunderkind, the leader in performance marketing and identity, announced the addition of Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform.

In Customer Experience news this week…

Qualtrics Introduces New Market Intelligence Capabilities for the Next Generation of Market Insights

Qualtrics, the leader and creator of the experience management (XM) category, launched Qualtrics Edge™, a powerful new market intelligence platform combining advanced AI.

Adobe Unveils Experience Platform Agent Orchestrator to Power AI-Driven Customer Experiences

Adobe announced the launch of Adobe Experience Platform (AEP) Agent Orchestrator, a new solution designed to help businesses activate AI agents in customer experiences and marketing workflows.

In Programmatic Advertising news this week…

Yahoo & LiveRamp Expand Addressability Solutions in EMEA

Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA.

In CDP news this week…

SurveyMonkey Introduces Connect, No-Code Quick Actions for Seamless Data Integration

SurveyMonkey, the leading platform for surveys and forms, has launched Connect, a new library of no-code quick actions designed to integrate survey data with popular business applications.

In Appointment news this week…

ITG enhances global AI-enabled content capabilities with Ian Hudson joining as Chief Production Officer

Inspired Thinking Group (ITG), the AI-enabled, agile content business, has announced the appointment of industry veteran Ian Hudson as its new Chief Production Officer.

Article Of The Week…..

What Are Programmatic Placements? A CMO’s Guide to Smarter Ad Buying

Today, every marketing dollar counts. CMOs face more pressure than ever to show clear ROI. Traditional ad buying, like manual negotiations and fixed contracts, feels outdated now. In today’s world, data and automation take the lead. Enter programmatic placements, a transformative approach reshaping how brands connect with audiences. For marketing leaders, this shift is essential. Understanding it helps you stay competitive. Moreover, in 2024, the United States led global programmatic ad spending with an estimated US$ 264.66 billion, followed by China at US$ 157.5 billion and the United Kingdom at US$ 41.7 billion.