AI Digital, a leader in advertising technology, has launched Elevate, an advanced AI-powered marketing intelligence platform designed to revolutionize how brands and agencies plan, optimize, and measure their digital campaigns.
Elevate addresses critical flaws in traditional media buying, such as fragmented data, opaque AI decision-making, and potential conflicts of interest within demand-side platforms (DSPs). By offering a transparent, multi-dimensional AI solution, Elevate ensures that marketers maintain control over their advertising investments.
Serving as the intelligence layer for AI Digital’s Open Garden approach, Elevate promotes strategic transparency, flexibility, and control across client engagements. This enables outcome-driven optimization across both walled gardens and the open internet.
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Unlike conventional AI tools that focus solely on metrics like clicks and impressions without accountability, Elevate prioritizes business success by aligning campaign execution with tangible outcomes.
This launch underscores AI Digital‘s commitment to providing innovative solutions that empower marketers with the tools needed to navigate the complexities of the digital advertising landscape effectively.