Market Logic has introduced DeepSights™ Agents, a groundbreaking suite of AI-powered, human-guided agents designed to transform the scale and speed of the innovation process. These intelligent agents come in two core variants: “always-on” agents that continuously monitor and synthesize market data to surface trends, themes, and whitespace opportunities, and “on-demand” agents that collaborate interactively with teams to ideate, validate, and refine product concepts-all within customized innovation workflows. Leveraging proprietary data and Market Logic’s DeepSights™ platform, the agents automate structured research tasks while maintaining traceability, sourced grounding, and auditability to prevent AI hallucinations.
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By handling repetitive and data-intensive activities-such as scanning, aggregation, concept drafting, and trend profiling-the agents free insights, strategy, and innovation teams to focus on higher-order thinking and go-to-market impact. This launch marks a major milestone in enterprise innovation, enabling brands in industries from CPG to pharma to build stronger, data-driven pipelines that deliver measurable revenue from new products-estimated at 10-30% of total sales—while maintaining control and transparency throughout the innovation lifecycle.